/ Gym Center

sGo! Health & Spa .-

/ The sGo brand embodies energy and well-being, with a versatile name, a symbolic isotype representing renewal, and a calming yet dynamic color palette.

CHALLENGE ⌜

A new sports center reached out to MAGS to develop a name and design a corporate visual identity that aligns with the philosophy and nature of the new club. The facilities focus on the concept of “health.”

The brand sGo is inspired by the phrase “set up and Go,” which conveys energy, physical strength, and movement. The “s” allows the brand to be integrated with various areas of the center, making it a perfect asset for advertising communication: Spa, Sport, Stretching, Swimming pool, Skill and Go!, etc.

Moreover, the design subtly hints at the center’s goal of creating a positive, motivating environment, blending the technical precision of sports with the warmth of a community-focused wellness center.