/ Premium decorative surfaces

COMPAC .-

/ Talents that transform material into excellence and emotion, to add value to people’s lives. “Minds over Matter”.

COMMISSION ⌜

The prestige market has expanded, becoming more demanding and global. People seek products that convey personality and status. Innovative and exclusive products are more desirable than ever, and we are at a moment when technology, combined with talent, is capable of creating exceptional quality. COMPAC is a prime example of this.

The goal was to align the brand’s intangible image with its visual and tangible presence, allowing it to be clearly and distinctively perceived by true brand advocates. The brand must clearly project its soul. In light of this, COMPAC asked itself if its brand image truly conveys the essence of its soul—whether its current “look & feel” radiates the authentic spirit of the brand. The conclusion was that, although the current brand has more than fulfilled its purpose in the previous phase of its life, it no longer fully meets the expectations of its present strategic project, vision, and mission. Thus, the decision was made to undertake a review and progression.

/ Evolving compac from a cherished brand to a coveted brand.

APPLICATION ⌜

In order to create a competitive and enduring brand image that can withstand the rapid changes of modern times, addressing all the current communication needs of the brand, several initiatives were carried out:

1. A visual and functional brand platform that brings consistency to all branding, corporate, and communication elements, allowing the brand’s actions to be guided in a clear and unified direction.
2. An update of the logo, incorporating a new symbol.
3. An application manual encompassing all current and future corporate materials.
4. A Brandbook that fully expresses the brand’s identity and philosophy, showcasing its splendor and uniqueness.
5. Further corporate visual identity actions, including showroom design, packaging, website design, brand architecture, catalogs, and more.

IDENTITY ⌜

The new brand needed to clearly convey the company’s values of excellence, talent, innovation, and creativity, as well as beauty and luxury, exclusivity, and the sense that its products are not merely items, but objects of desire—something special and different. Thus, anyone who owns a COMPAC product will feel proud and unique. At the same time, perfection in craftsmanship, honesty, and sustainability are also aspects that could be reflected.

The new brand logo has many strengths in terms of design, as it communicates key values such as innovation, elegance, prestige, clarity, respect, leadership, quality, and commitment.

We modernized the typography, making it unique and memorable, with a logotype that includes a visual play on the “M,” adding a touch of emotion while balancing the spaces to ensure legibility, even at very small sizes. Its minimalism also reflects the company’s perfection, while the black color communicates luxury, elegance, and sophistication.