Clece
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Corporate Identity / Corporate Manual / Stationary / Visual Identity.
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/ Servicios integrales para empresas del Grupo ACS
Clece .-
/ Clece’s success is not solely attributed to achieving a diversified and constantly growing business model, but also to its strong commitment to society.
COMMISSION ⌜
Founded in 1992, Clece emerged as an exciting project focused on delivering quality services to businesses and institutions. By 2006, Clece had gained extensive experience in the service sector, yet remained relatively unknown to the general public. Following a merger, the company decided to modernize its visual identity to strengthen its image and enhance its prestige.
Clece’s commitment extends beyond its operational activities, becoming a pledge to society through employability, inclusion, social awareness, and care for individuals. Currently, over 9,000 employees come from the most disadvantaged groups, and it is their enthusiasm, effort, and commitment that sets Clece apart. Like a godess or an angel, Clece cares for others.
/ The design embodies its philosophy and features the image of a winged goddess.
APPLICATION ⌜
Symbolizing the spirit of sincere service, constructed from the fusion of the three consonants of its name: “C, L, and C.”
Today, through a multitude of services, Clece works to improve the quality of life for over 1 million people; to maintain and enhance the efficiency of our buildings; and to care for and protect our environment, including both our cities and our natural heritage.
CORPORATE IDENTITY ⌜
However, Clece’s success is not solely attributed to achieving a diversified and constantly growing business model, but also to its strong commitment to society. Today, it leads important activities in social and educational services, while also focusing on sustainability and supporting institutional and business activities in our country (energy efficiency, facility management, airport services, etc.).
This was conveyed in the comprehensive Identity Manual, where all the applications of Corporate Identity could be seen and used for a consistent visual identity and communication.
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