/ International Robotics

ASTI .-

/ ASTI Mobile Robotics, an international mobile robotics company specializing in automated guided vehicles and autonomous mobile robots, required a brand logo that conveys its core essence.

CHALLENGE ⌜

Design a new brand for the company ASTI (Automation and Internal Transport Systems) that is capable of showcasing its values of innovation, leadership, excellence, commitment, and collaboration. This new brand will represent ASTI as a group, adaptable to different subsidiaries, each with its own name and tagline.

ASTI Mobile Robotics is also a company specialized in industrial connectivity. Its services are not only centered on robotic operations but also include the necessary software to enable communication between the factory’s AGVs. The company’s work is of such significance that in 2019 it was awarded the European Technology Award in the automation category. Due to its innovative advancements and the types of robotics it develops, the company has been honored with numerous awards. The Brand logo would transmit that dynamic innovation.

The ASTI Mobile Robotics Group logo, with its modern arrow-like isotype, effectively conveys a sense of movement, progress, and precision—key elements of a robotics and automation company. The arrow symbolizes forward-thinking and innovation, which aligns well with ASTI’s role as a leader in mobile robotics and automated logistics. The isotype subtly suggests the idea of guidance and direction, essential for a company specializing in Automated Guided Vehicles (AGVs) and internal material flow.

The typography is bold and clean, giving the logo a modern and professional feel. The sans-serif typeface reflects strength, simplicity, and high-tech innovation, crucial qualities for a robotics engineering company. The overall design is minimalistic yet powerful, with the isotype and text working together to create a cohesive brand image that communicates ASTI’s expertise in robotics, technology, and industrial efficiency. This balance between simplicity and forward movement makes the logo effective for a tech-driven, industry-leading company.