/ Wildlife Photographer

Cristobal Serrano .-

/ Expressing the most suitable outward view of his innermost vision of the Natural World while conveying art.

OMMISSION ⌜
With the aim of reaching a new level in the world of photography, the acclaimed photographer Cristobal Serrano asked us to develop an image that would allow him to break free from the stereotypical style of nature photographers and position himself at the level his international recognition deserved—closer to the world of art than conventional photography.

A black-and-white visual identity, featuring a symbol that evokes a bird of prey or a snowy owl with outstretched wings. This image conveys professionalism, precision, and luxury, reflecting the essence of his highly awarded body of photographic work.

The brand logo presents a refined and modern aesthetic that perfectly aligns with the brand’s premium and professional image. The clean lines and minimalistic design of the symbol convey elegance and precision, reflecting a sense of sophistication. The choice of a monochromatic palette further enhances the brand’s timeless and versatile appeal, while the typography adds a touch of contemporary flair. This balance of simplicity and strong visual identity helps the brand stand out, making a memorable impression that resonates with quality and professionalism.