/ IFA Institución Ferial Alicantina

IFA .-

/ In light of the imminent renovation of the Alicante Trade Fair Complex, a competition was held to redesign the corporate identity of IFA.

ACTION ⌜

Based on the new architectural project for the complex and its functions (trade fair venue, convention center, and business hub), we designed a brand featuring blue tones and minimalist shapes that symbolize both the Mediterranean and a person “opening their arms” in a welcoming gesture. The symbol also evokes a Phoenician ship, paying tribute to the early traders who settled in the Alicante region in ancient times.