/ Luxurious Real Estate

LA FINCA .-

/ La Finca Madrid is a luxurious residential area that due to its privacy, it has become the preferred neighborhood for many celebrities to establish their homes. Kepler 22b Agency proposed us to restyle the brand logo and corporate design.

COMMISSION ⌜

The proposal was to create a graphic evolution of the La Finca brand by designing a new logo capable of encompassing the various products and services the company offers. The new logo, while clearly an evolution, would still retain a strong connection to the original one.

Always representing more than just a luxury residential area, it embodies a new way of life for those who seek, above all, exclusivity, tranquility, confidentiality, and most importantly, security.

The “La Finca” logo stands out with its modern, minimalist design and sleek typography. The unique styling of the letters, particularly the “A” and “C,” adds a distinctive touch that enhances brand recognition. The use of all caps conveys professionalism and authority, while the clean, geometric lines give it a contemporary and luxurious feel.

The grey and white color palette exudes sophistication and timelessness, supporting the brand’s premium image. The balanced spacing and integration of the tagline, “Always Exceptional,” further reinforce the brand’s commitment to quality, making the logo feel both elegant and memorable.