/ Rehabilitation, innovation, restoration.

Urbana IDR .-

/ Urbana IDR evolved its brand to highlight values of sustainability, quality, and innovation, reflecting growth while maintaining roots, aiming for national strength and international expansion.

CHALLENGE ⌜

Urbana IDR (formerly known as Exteriores) is a company that has undergone such a significant evolution in just four years that it could serve as a case study. Its success lies in a value that is increasingly in demand: people—both internally (its professional teams) and externally (society). Prioritizing this value has been crucial for their positioning in the national market, but their goal also includes international expansion, which required an evolution of their image.

SOLUTION ⌜

Following a thorough study of their current positioning, we focused on highlighting their values, defining their mission, and evolving the brand to represent both experience and a forward-looking vision, without losing touch with their roots and history.

/ The “URBANA IDR” logo is derived from a graphic synthesis of the window-square image from their old logo, combined with the ecological symbolism of the sea, sky, and nature.

RESULT ⌜

The result is a modern and elegant symbol that reflects the company’s evolution towards sustainability without sacrificing the essence of quality, efficiency, honesty, and approachability.

The new brand embodies a clear and direct message, cohesive values shared by all members of Urbana IDR, and a commitment to excellence in social and environmental responsibility, innovation, and sustainable development.

The logo combines the graphic representation of a square window, which ties back to its previous identity, with ecological colors representing the sea, sky, and nature. This integration emphasizes the company’s evolution and modern approach while honoring its roots.