Client :
Welnesia
Actions :
Advertising / Brand Logo / Brand Platform / Clothes application / Corporate Identity / Corporate Manual.
Merchandising / Naming / Packaging / Stationary / Visual Identity / Website Design.
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/ Comprehensive health concept
Welnesia .-
/ The Welnesia logo is dynamic and vibrant, reflecting the brand’s focus on health and movement.
COMMISSION ⌜
The design’s progression of a running linx in multiple colors symbolizes energy, transformation, and continuous improvement—key elements in a health-centered brand. The playful yet sleek approach suggests a balance between approachability and professionalism. The use of a gradient color palette transitions from warm to cool tones, which conveys a sense of evolution and growth, aligning with the idea of “healthy people in motion.” This visual identity captures the essence of an active lifestyle, resonating with the brand’s core message of well-being.
The branding and design of Welnesia reflect an approach that transcends a simple logo; it represents a philosophy centered around well-being, health, and innovation. The dynamic imagery of the running linx symbolizes progress, energy, and transformation, aligning perfectly with the brand’s mission to promote physical activity and healthy habits. Welnesia aims to be more than just a service—it aspires to hold a meaningful place in people’s lives by providing them with innovative resources to support their health and fitness journeys.
The brand’s positioning is carefully crafted to establish a distinctive presence in the minds of its target audience, differentiating itself through a modern, creative approach that is both comprehensive and technology-driven. This focus on a holistic experience extends to their promise to help fitness centers optimize their operations and enhance the well-being of their staff and clients.
Welnesia’s core values emphasize professionalism, integrity, and a genuine commitment to improving the quality of life for others. With a focus on facilitating positive experiences and exceeding expectations, it delivers a message that is clear, approachable, and honest, fostering a sense of trust and community. At its heart, the brand’s essence is about innovating, caring, and optimizing—a blend of advanced solutions with a human touch, aiming to create a healthier future for all.
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